Core Values
Innovation oriented
Annual R&D investment accounts for 15% of revenue, encouraging technical teams to "test new things with tolerance"
Customer collaboration
Promote the "Solution Partner" model and deeply bind customer needs
Digital Drive
Visualization of data across the entire business chain, resulting in a 50% increase in decision-making efficiency
Growth motivation
Engineer shareholding plan, sharing the achievements of enterprise development
Employee Philosophy
Professional achievement value, collaboration defines the future
持续学习
建立完善的培训体系，支持员工职业发展
团队协作
跨部门技术攻坚小组，促进知识共享
成长激励
工程师持股计划，共享企业发展成果
Periodic Planning
Short term goals
- Complete the construction of a digital marketing system, achieving an online customer acquisition rate of over 60%
- Launch 3 new SiC MOSFET products to enter the new energy vehicle electric drive market
- Establish regional service centers in Asia Pacific and Europe, and increase the proportion of overseas revenue to 35%
Mid term goals
- Build a third-generation semiconductor wafer manufacturing production line and achieve core material self-sufficiency
- Build an industrial grade AIoT intelligent power module (IPM) platform to promote customized design for customers
Long term goals
- Ranked among the top ten global power semiconductor brands, with a market share exceeding 8%
- Build an ecological loop of "chip+solution+digital service"
Digital Marketing Strategy
Core concept: "Semiconductor brand+digital marketing" dual wheel drive
Accurate customer acquisition system
Build an industry knowledge base and customer profiling system, and reach the global engineering community through SEO/SEM, social media (LinkedIn, Twitter), and B2B platforms (Maoze, Airui)
Develop "PowerSim online selection tool" to achieve intelligent matching of device parameters and increase conversion rate by 30%
Content Marketing Matrix
Technical White Paper+Video Case Library: Over 20 in-depth application guides are released annually, covering hot scenarios such as photovoltaic inverters and vehicle OBC
Build an engineering community called "Power Lab" and establish industry KOL influence through online seminars and live Q&A sessions
Data closed-loop operation
Deploy CRM+MA system to track customer behavior data and dynamically optimize marketing strategies
Analyzing market demand through AI predictive models to guide new product development and inventory management
GD ICP No. 2022030985-2